FRIDAY, APRIL 12 | 7 – 10 PM
RED ROCK CASINO RESORT & SPA’S POOL
11011 W Charleston Blvd
Las Vegas, NV 89135
Dom Pérignon Award of Excellence
Hae eun lee (Mr.Lee)
Owner of Lee’s Discount Liquor
1980. Hae Un Lee, a Korean immigrant with hopes of achieving the “American Dream”, took a leap of faith and moved away from his homeland with his wife and children.
He left behind a career as a bureaucrat in Seoul’s Ministry of Health and Social Affairs. With commercial real estate and plastic surgery businesses on the side, he just wasn’t satisfied and yearned for something more. A bold move for a man who spoke no English.
Mr. Lee and his family essentially had to start over. Beginning a new life, one that would benefit his children’s education, was his motivation with Seoul Korea becoming overpopulated.
He has always had a strong commitment to his work. Lee earned his success through hard work and perseverance. He opened his first liquor store in 1981. A 2500 square foot store in a small strip mall just 2 miles off the strip he named “A-Plaza Liquor Barn” in order to get his store listed first in the local yellow book. From the get-go Lee’s mentality was set to reign supreme at the top.